"This programme has not only benefitted me personally but my whole family. Just for doing my job I was able to take my wife and three kids away on holiday in the mid-term break at no extra cost." David Price, LoyaltyPoints Customer

"Very efficient service, fantastic customer service, great incentive not to be missed." Brian Drinan, LoyaltyPoints Customer

"LoyalyPoints is fantastically run, with the highest level of customer service. We as sales reps are rewarded for doing our job. From the most junior rep to the most senior, there is a reward for everyone." Karl Griffin, LoyaltyPoints Customer

Customer Loyalty

21 / 04 / 2010

What does customer loyalty actually mean? In simple words, customer loyalty refers to repeat customers who go back to the same particular company or buy certain products or services out of loyalty.

It does not matter whether you want to call it customer satisfaction, trust or whatever. It all boils down to loyalty. If a certain customer is satisfied or trusts your service or product, he or she is loyal and purchases the service or product from you. In other words, loyalty of customers is very critical to all businesses, big or small. For those of you who are aware of the ISO9001 Standard, you would most probably know that customer satisfaction is one of the major elements in the standard.